The Neighbourhood Vet Dog Show

Poster Design, Graphic Design

The Neighbourhood Vet is a community-focused practice that prioritises a positive experience for both pets and owners. For the "Peckham Rye Fete Fun Dog Show," the brief required a welcoming, high-energy visual identity that clearly detailed event information.

Design Strategy:

• Mood & Tone: I utilised a muted pastel palette to create a sense of friendliness and community warmth, ensuring the event felt accessible to all.
• Character Illustration: To amplify the fun nature of the show, I developed a series of playful dog vector illustrations distributed across all touchpoints, from large-scale posters to merchandise.
• Hierarchical Layout: The poster design balances high-impact titles with a clean, light-weight typeface for secondary details. This ensures that while the design is visually engaging, key logistical information, such as entry classes and registration times, remains legible from a distance.
• Merchandising & Collateral: The identity was successfully translated onto event-day collateral, including tote bags, sticker packs, and branded wristbands, creating a cohesive and memorable brand experience for attendees.