F.I.T.S Editorial Archive: Issues 051 - 064
Digital Retouching, E-comerce Architecture
F.I.T.S is a monthly editorial, where I execute a high-volume of digital workflow encompassing 10–20 unique looks. Beyond standard retouching, I architect the full Shopify user journey for each issue. This includes building custom collection pages for every look, cross-linking styled products for instant shoability, and designing the master feature hub. I ensure visual continuity across all touchpoints by optimising assets for homepage banners, CRM mailers, and social-first formats (Instagram Stories & Feed)." Alongside this enhanced PDP conversions are done by integrating editorial imagery into existing brand product pages.























