Goodhood Worldwide Window Display

Digital Retouching, Physical Production, Set Design

For the Goodhood Worldwide seasonal launch, I directed and executed a comprehensive retail installation that unified digital post-production with large-scale physical output. This project required a high degree of technical precision in asset preparation and vendor management to ensure brand consistency across varied print materials.

I was responsible for the final edit of the campaign imagery, ensuring the color grading and composition met the brand’s "Worldwide" aesthetic across all touchpoints. I managed the end-to-end prep and delivery of assets for two distinct production streams: A high-transparency cling material optimised for a suspended lightbox installation to create a focal point within the primary window space. And a 120gsm large-format poster print, curated for the store interior to create a cohesive transition from the street-level window into the retail environment.

Beyond the print management, I oversaw the overall direction of the window display. This included the use of raw, stacked concrete plinths to ground the suspended lightbox and the strategic placement of product rails to build a multi-layered narrative of the collection. Managing the intersection of digital asset creation and physical print logistics, this project highlights my ability to deliver a seamless brand experience from the screen to the storefront.