Informational Graphic
Layout Design, Graphic Design
This project explored the relationship between complex information delivery and reader engagement through a "step-by-step" process infographic.
The layout utilises a clean, circular hierarchy to guide the reader through a chronological narrative.
- Information Architecture: I employed a strict hierarchy using varied font weights, sizes, and numerical signifiers to ensure the data is digestible at a glance.
- Engagement: By pairing playful illustrations with a vibrant color palette, I transformed a technical process into an inviting visual experience.
- Flow: The clockwise orientation and arrow indicators provide clear "wayfinding" for the user, ensuring the message is communicated effectively even for readers who prefer visual cues over dense text.
