Ocean’s Halo Broth

Package Design, Graphic Design

Ocean’s Halo is a vegan and organic brand specialising in Asian-inspired kelp products with a mission to protect the ocean through ethical business practices. The objective was to redesign the broth packaging to achieve a more sophisticated, premium aesthetic while clearly communicating product variety to the consumer.

Design Strategy:

Visual Clarity: I implemented a gradient system transitioning from black to a color-coded base for each flavor, allowing for instant product identification on crowded retail shelves.
Information Architecture: Flavor titles are housed within an illustrative "steam" graphic, creating a cohesive visual metaphor for the product inside. For meat-mimicking flavors (e.g., Beef, Fish), the vegan callout uses high-contrast colors against the gradient background to ensure dietary clarity.
Functional Packaging: The pouch design includes a practical handle for improved ergonomics during transport and pouring. Its flexible form factor allows for efficient storage in small spaces while maintaining a stable base to prevent spills.
Bulk Solutions: I extended the visual system to an 8-broth "Fullpack" box, using a vibrant color-grid key to simplify inventory management for the consumer.