Goodhood F.I.T.S Issue 058 - X Adidas Japan
Digital Retouching, E-commerce Architecture
This edition of 'F.I.T.S' was a high-stakes collaboration with Adidas, for their new Adidas Japan trainer. Working within specific brand guidelines, Looks were curated to best suit the Adidas Japan’s while maintaining our signature editorial aesthetic. This required a heightened focus on color accuracy for brand-specific textiles and a strategic approach to the Shopify collection build to highlight the collaborative partner's inventory, resulting in a cohesive cross-brand digital experience.










