Goodhood - Goldwin 0 Release
Digital Retouching, Photo Editing, Graphic Design
In this collaborative project for Goldwin 0, I oversaw the visual translation of technical outerwear into a conceptual digital space. Following the initial shoot, I executed extensive post-production work to align the imagery with the brand’s avant-garde aesthetic.
Drawing inspiration from Goldwin 0’s intersection of nature and technology, this series explores the concept of 'Simulated Environments.' By utilising complex image manipulation and projector-style overlays, I sought to blur the lines between the physical garment and the digital landscape.
The double-exposure effect serves to marry the model with the terrain, while the lightbox treatment creates a window into a synthetic wilderness. The result is a cohesive visual identity that mirrors the brand’s commitment to technical innovation.
In addition to the creative post-production, I managed the technical specifications for retail display. This included prepping the hero image of the series for large-scale lightbox printing. I ensured the color profiles and resolution were optimised for back-lit transparency to maintain the integrity of the 'projector' effect and fabric textures in a physical storefront environment.






