Goodhood F.I.T.S Issue 063 - X Converse 1908

Digital Retouching, E-commerce Architecture, On-Site Art Assistant & Stylist

This Issue of F.I.T.S was for the Fall/Winter 2026 launch of Tyler, The Creator and Converse's second 1908 collection, I managed the end-to-end production of the dedicated FITS feature. The collection, which spotlights nautical and archival brand cues across the Naut-1 boat shoe and 1908 Jogger, required a sophisticated styling approach to honor the GOLF le FLEUR* lineage.

I served as the On-Site Art Assistant and Stylist, directing models to capture five distinct archetypes that showcased the collection’s versatility. This involved hands-on styling and curation of high-end brands, including Estudio Niksen, Gimaguas, Aries, NOAH, and Studio Nicholson, ensuring every look was perfectly prepped and aligned with the editorial vision.

Post-production, I executed the high-end retouching for all campaign imagery and architected the multi-layered Shopify experience. This included building out bespoke collection pages for each of the five archetypes, cross-linking the featured apparel and footwear for instant shoability, and optimising assets for a comprehensive multi-channel rollout across the homepage, mailers, and social platforms.