Goodhood F.I.T.S Issue 065 - X Ugg GTX
Digital Retouching, E-commerce Architecture
This edition of 'F.I.T.S' was a high-stakes collaboration with Ugg, for their new Ugg Mini GTX Boot. Working within specific brand guidelines, looks were curated to best suit the Ugg Mini GTX Boots while maintaining our signature editorial aesthetic. This required a heightened focus on color accuracy for brand-specific textiles and a strategic approach to the Shopify collection build to highlight the collaborative partner's inventory, resulting in a cohesive cross-brand digital experience.







