Whats Good x Metalwood Studio: Social Campaign & Partner Outreach

Creator & Brand Partnerships, Content Coordination, Social Analytics

Led end-to-end partner outreach, editorial research, and campaign delivery for a featured brand spotlight on Metalwood Studio (Whats Good Vol. 11). Coordinated asset handovers directly with the partner brand and internal stakeholders to ensure complete alignment with company brand guidelines, optimising publishing schedules for peak audience engagement. The resulting social activation achieved high-reach platform engagement, garnering over 72,000 views and introducing the feature to a 68.6% non-follower audience base.

Key Responsibilities & Deliverables

Partner Outreach & Research: Initiated direct brand outreach to Metalwood Studio, conducting deep background research on brand history, product range, and cultural relevance to build a compelling feature narrative.

Asset Sourcing & Workflow Management: Sourced and organised high-res creative assets from external partners, managing asset coordination and copy formatting to maintain strict visual brand standards across carousel slides.

Brand Compliance & Stakeholder Alignment: Collaborated directly with company ownership to review proposed content, ensuring tone, messaging, and partner selection seamlessly matched internal brand guidelines.

Scheduling & Performance Optimisation: Evaluated platform audience behavior to schedule post deployment for optimal reach and engagement, resulting in 72,218 total views and 1,492 interactions (with nearly 80% non-follower engagement).