Whats Good x Public Possession: Social Campaign & Partner Outreach

Creator & Brand Partnerships, Content Coordination, Social Analytics

Led end-to-end partner outreach, background research, and campaign coordination for a featured brand spotlight on Munich-based label Public Possession (Whats Good). Coordinated direct brand communications and asset handovers while conducting stakeholder reviews with company ownership to ensure brand guideline alignment. Optimised publishing schedules based on audience analytics, driving high engagement with over 64,000 views and a 62.9% non-follower reach.

Key Responsibilities & Deliverables

Partner Outreach & Research: Initiated direct brand outreach to Public Possession, conducting deep editorial and cultural research into the label's history, philosophy, and music/design crossover to build a compelling feature narrative.

Asset Sourcing & Workflow Management: Sourced and organised high-resolution creative assets and text copy from external partners, managing formatting workflows to maintain strict visual standards across multi-slide carousel posts.

Brand Compliance & Stakeholder Alignment: Collaborated closely with company ownership to review content concepts, verifying that tone, messaging, and partner integration aligned with internal brand guidelines.

Scheduling & Performance Optimisation: Evaluated platform audience behavior to strategically plan post deployment timing, achieving 64,859 total views, 1,880 interactions, and driving direct channel growth (+49 new follows).