British Footwear Showcase: Creative Briefing & Campaign Execution

Creative Briefing, Asset Review & Editing, Stakeholder Approvals, Performance Analytics

Managed end-to-end production and campaign execution for a curated visual study showcasing nine contemporary footwear silhouettes from premier traditional British manufacturers. Prepared comprehensive creative briefs for photographers, coordinated asset review and editing workflows, and collaborated directly with company ownership to guarantee alignment with brand guidelines. Optimised publishing schedules for maximum reach, driving exceptional platform performance with over 109,000 views and strong profile growth.

Key Responsibilities & Deliverables

Partner Outreach & Research: Prepared and coordinated detailed creative briefs for photographers, outlining the exact visual scope, styling requirements, and layout guidelines for documenting the nine footwear silhouettes.

Asset Sourcing & Workflow Management: Reviewed incoming photographer imagery against brief specifications, executing digital editing and asset refinement to maintain high visual standards across the carousel series.

Brand Compliance & Stakeholder Alignment: Consulted directly with company ownership to review final content selections, ensuring tone, curation, and aesthetic styling seamlessly matched internal brand guidelines.

Scheduling & Performance Optimisation: Evaluated audience engagement trends to strategically schedule post deployment, resulting in 109,302 total views, 3,036 interactions, and significant channel impact (+81 new follows).