X-Mas Product Gift Guide: Curated Campaign & Creative Direction

Creative Briefing, Asset Review & Editing, Brand Alignment, Publishing Strategy

Managed end-to-end creative direction, asset coordination, and campaign delivery for a curated "Unusual Gift Guide" holiday feature highlighting design-forward objects. Prepared comprehensive creative briefs for photographers, oversaw asset review and post-production editing, and collaborated directly with company ownership to ensure strict brand guideline alignment. Optimized publishing schedules for peak holiday engagement, driving massive platform performance with over 125,000 views and strong profile growth.

Key Responsibilities & Deliverables

Partner Outreach & Research: Prepared and coordinated detailed creative briefs for photographers, outlining the visual narrative, styling criteria, and concept requirements for capturing design-forward gift objects (from hand-cast concrete to open-ear tech).

Asset Sourcing & Workflow Management: Reviewed incoming photographer imagery against brief specifications, executing digital editing and asset refinement to maintain high visual standards across the feature layout.

Brand Compliance & Stakeholder Alignment: Consulted directly with company ownership to review content concepts and curation, ensuring tone, aesthetic styling, and product selections seamlessly matched internal brand guidelines.

Scheduling & Performance Optimisation: Evaluated platform audience behavior and holiday engagement trends to strategically plan post deployment timing, resulting in 125,785 total views, 2,321 interactions, and high follower retention.