The Designers Republic: Sheffield to Global Influence, Brand Spotlight

Creative Research, Asset Sourcing, Brand Alignment, Social Analytics

Managed end-to-end asset sourcing, historical and brand research, and campaign deployment for a deep-dive design feature spotlighting The Designers Republic (Sheffield, 1986). Researched foundational studio history and curated multi-image visual carousels, coordinating directly with company ownership to ensure strict brand guideline compliance. Optimised scheduling for peak engagement, driving high platform reach with over 63,000 views and exceptional non-follower conversion (86.3% non-follower interaction).

Key Responsibilities & Deliverables

Partner Outreach & Research: Conducted in-depth historical and brand research into The Designers Republic’s evolution from music graphics and corporate parody to global influence, shaping a compelling editorial narrative.

Asset Sourcing & Workflow Management: Sourced and organised high-resolution archival and creative assets, managing formatting and layout consistency across multi-slide carousel posts.

Brand Compliance & Stakeholder Alignment: Consulted directly with company ownership to review content structure and messaging, ensuring tone, visual style, and subject matter seamlessly matched internal brand guidelines.

Scheduling & Performance Optimisation: Evaluated platform audience activity to strategically plan post deployment timing, resulting in 63,881 total views, 3,711 high-intent interactions, and strong community growth (+80 new follows).