MADSAKI: Identity, Nostalgia & Pop-Culture Art Spotlight

Creative Research, Asset Curation, Brand Alignment, Social Analytics

Managed end-to-end creative research, asset curation, and campaign execution for an in-depth artist feature spotlighting contemporary creator MADSAKI. Conducted comprehensive background research on the artist’s cross-cultural background (Osaka, New Jersey, Tokyo) and iconic spray-paint aesthetics, collaborating directly with company ownership to guarantee strict brand guideline compliance. Optimized publishing schedules for peak platform engagement, driving strong audience reach with nearly 59,000 views and a high non-follower engagement rate (72.8% non-follower interactions).

Key Responsibilities & Deliverables

Partner Outreach & Research: Conducted detailed cultural and biographical research into MADSAKI’s transition from graffiti culture and childhood TV references to global art history reimagined through signature dripping smiley faces.

Asset Sourcing & Workflow Management: Sourced, selected, and organised high-resolution portfolio assets spanning major works (from He-Man homages to classical masterworks like the Mona Lisa), ensuring smooth multi-slide visual flow.

Brand Compliance & Stakeholder Alignment: Consulted directly with company ownership to review feature content, copy tone, and image selections, verifying that the spotlight seamlessly aligned with internal brand guidelines.

Scheduling & Performance Optimisation: Evaluated platform audience behavior to strategically plan post deployment timing, resulting in 58,854 total views, 1,523 interactions, and solid profile conversion.