Toby Feltwell: The Philosophical Mind Behind Cav Empt

Creative Research, Asset Sourcing, Brand Alignment, Social Analytics

Managed end-to-end creative research, asset sourcing, and campaign delivery for a deep-dive editorial spotlight on Toby Feltwell and the founding of CAV EMPT. Conducted extensive background research spanning UK subcultures, Mo’Wax/XL Recordings, and Japanese streetwear history, collaborating directly with company ownership to guarantee alignment with internal brand guidelines. Strategic deployment timing generated exceptional platform reach, achieving over 149,000 views and driving massive audience engagement (+428 new follows).

Key Responsibilities & Deliverables

Partner Outreach & Research: Researched Toby Feltwell’s multifaceted career, from early UK skateboarding and legal studies to executive roles at A Bathing Ape, Billionaire Boys Club, and co-founding CAV EMPT, building a rich narrative around subculture, music, and consumerism.

Asset Sourcing & Workflow Management: Sourced high-resolution archival photography, lookbook imagery, and portraiture, managing formatting workflows to ensure a clean visual story across carousel slides.

Brand Compliance & Stakeholder Alignment: Consulted directly with company ownership to review feature copy and image selections, verifying that the tone and visual treatment matched internal brand standards.

Scheduling & Performance Optimisation: Evaluated platform audience behavior to strategically time deployment, delivering 149,250 total views, 5,967 interactions, and high-intent follower acquisition.