Good People: Kwesi Arthur, Artist Feature & Campaign Coordination
Talent Coordination, Photography & Post-Production, Brand Alignment, Social Analytics
Managed end-to-end talent coordination, shooting logistics, and campaign delivery for a featured Good People spotlight on international Ghanaian recording artist Kwesi Arthur. Coordinated directly with the artist and management to confirm shoot logistics, captured and edited portraiture highlighting featured brand partner products (b.Eautiful, Fortune W.W.D, Goodhood Lifestore, Diemme), and collaborated with company ownership to guarantee alignment with internal brand guidelines. Strategic deployment generated exceptional reach with over 329,000 views and explosive non-follower engagement (98.2% non-follower interaction).
Key Responsibilities & Deliverables
Campaign Impact & Analytics
329,575 Total Views
(7.8% Followers Reach / 92.2% Non-Followers)
40,775 Accounts Engaged
(98.2% Non-Followers Engagement)
42,733 Interactions
(8,802 Likes / 555 Comments / 248 Saves)
+987 Profile Impact
New Follows generated directly from feature post