The Coleman Institute
Branding, Logo Design, Visual Identity, Graphic Design
The Coleman Institute is a San Francisco-based organisation dedicated to high-level research in science, technology, and environmental ecology. The brief required a visual identity that communicated their mission to foster the next generation of researchers while remaining approachable to a diverse target audience.
I developed a modular logomark featuring four distinct symbols, each representing a pillar of the institute: trust, passion, energy, and growth.
The use of an emblem format establishes a sense of established authority and "family" within the organisation. While each hue was selected to evoke a specific psychological response, blue for trust, red for passion, yellow for energy, and green for growth, ensuring the brand’s core values are felt immediately.
The identity was designed with a dual-mode color palette (light and dark versions), allowing for seamless application across varied physical and digital assets, from identification lanyards to large-scale event banners.




